Mediate.ly, a leader in AI-powered paid media strategy, has unveiled its groundbreaking Persona Audience Intelligence Bot, launching this week at both the AMA Symposium for Higher Education and the Healthcare Interactive Conference (HCIC). The Bot represents a leap forward for marketers in higher education and healthcare, transforming how persona insights are generated, interpreted, and activated across media campaigns.

Reimagining Audience Intelligence

Mediate.ly’s new AI Bot simplifies and accelerates audience understanding, bringing together market research data, media behaviors and consumption habits to generate rich persona insights on demand.

Rather than waiting days or weeks for research reports or strategy decks, marketing teams can surface immediate, actionable insights to guide creative direction, channel allocation, and messaging decisions—all within minutes. One persona or more, the analysis come packed with data across traditional and digital media consumption habits, with narratives and life-like imagery of your personas for presentation purposes. 

Tailored for Two High-Impact Industries

Two conferences converge onto the Mediate.ly team where we are attending AMA (Higher Ed) and HCIC (Healthcare), showcasing how its AI-driven intelligence empowers organizations facing drastically different audience and data challenges:

• Higher Education: As institutions face shrinking enrollment pools and shifting student motivations, the Bot helps pinpoint nuanced audience segments—like “Career-Focused Undergrads” or “Adult Degree Seekers”—and instantly map messages, media tactics, and budget priorities to each.

• Healthcare: For hospital systems balancing compliance and growth, the Bot uncovers actionable persona-level insights—from “Preventive Care Families” to “High-Value Service Line Seekers”—helping marketers move beyond demographics toward emotional, behavioral, and media touchpoint precision.

Though unveiled at these healthcare and higher-ed events, the Bot’s impact spans far wider fueling smarter audience insights across financial services, B2B, and any industry where customers engage across countless media channels daily. 

Why This Matters Now

Modern marketing moves too fast for slow, fragmented research cycles. Mediate.ly’s Persona Audience Intelligence Bot redefines the speed, security, and scalability of audience intelligence:

• Speed to Output: Generate full persona frameworks and channel recommendations in minutes, not days or weeks. The Bot instantly synthesizes complex datasets helping media planners and strategists act with confidence in real time.

• Actionable Intelligence: Designed for marketers, not data scientists, the Bot translates insight into immediate next steps—from media mix adjustments to message tone recommendations directly informing campaign briefs, audience expansion models, and budget optimization.

• Closed-System Security: Built within a private, closed LLM environment, the Bot ensures all client data, proprietary insights, and sensitive audience information remain secure. No data is ever used to train public LLMs or shared outside Mediate.ly’s protected system.

• AI that Amplifies Human Expertise: The Bot enhances, not replaces, Mediate.ly’s expert media strategists and the clients we serve, providing a precision starting point that accelerates ideation and improves decision quality.

Together, these capabilities enable brands to move faster, make smarter media investments, and unlock measurable growth all while staying compliant and data-secure.

For more information about the AI Bot for Persona Audience Intelligence, contact us today! 

About Mediate.ly

Mediate.ly is a demand-generation paid media agency helping brands maximize return on ad spend through AI-enhanced strategy, precision targeting, and transparent measurement. The agency serves leading organizations across healthcare, higher education, financial services, and other Agencies, combining enterprise AdTech with hands-on expertise to drive results. Mediate.ly partners deeply with clients to eliminate waste, connect insight to action, and fuel measurable growth across every channel.