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Why Contextual Keywords are Essential in Healthcare Marketing
Swaay.Health Callis Sims, Senior Marketing Manager at Mediate.ly, breaks down why this privacy-friendly, high-intent strategy belongs in your media plan.
How Healthcare Data Can Help Fuel Marketing Growth
Mediate.ly Callis Sims, Senior Marketing Director, shares how leveraging tools like Definitive Healthcare and Populi can help healthcare organizations cut through complexity and achieve measurable results.
What to do if You Can’t Afford a Super Bowl Ad: 7 Tips for Cost-Effective Marketing Strategies
Mediate.ly VP of Growth, Andrew Perry, shares strategies for smaller advertisers to stand out in the competitive & expensive landscape of Super Bowl advertising.
How AI is Changing Social Media Advertising
Mediate.ly Artificial intelligence (AI) tools have increasingly transformed the landscape of social media advertising by enabling highly targeted and personalized campaigns to maximize performance. These tools...
Sprint to Success: Lessons from Targeting a Niche Audience at the Chicago Marathon
eHealthcare Strategy & Trends How a small budget made a big impact with UChicago Medicine’s programmatic digital out-of-home campaign.
Benefits of YouTube Paid Media
Mediate.ly Morgan Goldstein breaks down the latest strategies and ad formats to help you harness the power of YouTube's massive audience and advanced targeting capabilities.