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B2B Programmatic Advertising in an AI-First World: Time to Rethink Your ICP
Mediate.ly Something profound is happening in digital marketing. And B2B organizations can't afford to look away. AI isn't just a novelty layer on top of search. It's fundamentally reshaping how people learn...
5 Things I Learned at Google Marketing Live
Mediate.ly Daft Punk blares as AI-generated ice cream cones and dinosaurs float across the screen. The energy of the event is palpable, even from thousands of miles away in my home office. Google Marketing Live...
Accessibility in Programmatic: How We Solved the Alt Text Gap in The Trade Desk
Mediate.ly Bridging the Accessibility Gap in Programmatic Advertising As accessibility standards continue to evolve, especially with increasing focus on ADA alignment, marketers are being challenged to ensure...
Mediate.ly Launches AI Bot for Persona Audience Intelligence at AMA & HCIC Turning Data into Action in Minutes, Not Weeks
Mediate.ly Mediate.ly, a leader in AI-powered paid media strategy, has unveiled its groundbreaking Persona Audience Intelligence Bot, launching this week at both the AMA Symposium for Higher Education and the...
The Open Web Advantage: Why Q4 is the Time Advertisers Should Diversify Their Media Mix
Mediate.ly The Open Web Advantage: Why Q4 is the Time Advertisers Should Diversify Their Media Mix With Q4 already underway, advertisers know what to expect: increased competition, rising CPMs, and mounting...
Elevate Your Higher Ed Advertising Game with this Strategy
University Business In an article for University Business, Andrew Perry, SVP of Growth, breaks down how to turn DOOH into a strategic advantage—from geofencing and retargeting to context-aware creative that actually...