Will Server-side Tagging Fulfill the Cookie Data Hole?
Mediate.ly
For years now, there have been rumors, worries, and talk about web browser cookies vanishing leaving us digital marketers with no means of tracking customers and website visitors on our client’s sites...
What Does Our "New Normal" Advertising Look Like During the Coronavirus?
Mediate.ly
It’s been about a week since the President declared a national emergency for the coronavirus. The situation is changing each day and how it is affecting our business, friend and family interactions...
3 Takeaways from the HCIC in Orlando
Mediate.ly
Last week I made the short trip to Orlando where Healthcare Marketers and Professionals gathered for Greystone’s Annual Healthcare Internet Conference (HCIC). It was great to catch up with colleagues...
3 Reasons Roku Buying Dataxu is a Good Thing
Mediate.ly
Last Tuesday, Roku announced that they would be acquiring dataxu for $150 million in cash and stock. While the details of the deal are still unknown—Roku is a public company—there are some good things...
Video Advertising Effective at Driving Your Conversions?
Mediate.ly
For a programmatic campaign that generates an impactful ROAS, your business goals and media strategy first should be clearly defined. This will impact creative development, attribution and performance...
Northeastern State University Selects Mediate.ly to Lead Media Buying and Enrollment Marketing
Mediate.ly
October 14, 2019 – Mediate.ly, an independent trading desk and digital media service provider, announced today it has been selected by Northeastern State University to lead enrollment marketing and...
