Creative Matters: 3 Ways Creative Affects Campaign Performance
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In the mighty world of programmatic advertising, marketers have the power to target and retarget groups of people based on demographics, behaviors, psychographics and website visits at their...
4 Ad Decluttering Ideas that Will Help Your Brand Stand Out
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While dropping off my boys up from summer camp in New England, I felt an unusual sense of peace combined with that uneasy tug of absence. Of course, saying goodbye to our teens for a couple of weeks...
Is a team day at the beach a boondoggle? Trust me, it’s not.
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Last Thursday we turned off our phones and dashboards to sit on the porch and talk. We shared stories of our families and our histories, from the novel – discovering an ancestor was an assassinated...
Death of the Cookie: The Good, The Bad & The Ugly
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The cookie isn’t quite dead…yet. But its future is in question and advertisers need to understand the implications of cookie blocking from the likes of Apple, Google and Mozilla. TripleLift recently...
Three Digital Advertising Trends for 2019
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1) Advertising Spend Programmatic advertising is no longer an up-and-coming trend for advertisers to jump on the bandwagon to compete with their competitors. The inherent technology behind...
Questions to Ask Your Programmatic Advertising Partner
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At just over a decade old, programmatic advertising is everywhere around us. It is no surprise this channel quickly became the way buyers deploy their digital advertising. With almost 85% of the US...
