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Death of the Cookie: The Good, The Bad & The Ugly
Mediate.ly The cookie isn’t quite dead…yet. But its future is in question and advertisers need to understand the implications of cookie blocking from the likes of Apple, Google and Mozilla. TripleLift recently...
Three Digital Advertising Trends for 2019
Mediate.ly 1) Advertising Spend Programmatic advertising is no longer an up-and-coming trend for advertisers to jump on the bandwagon to compete with their competitors. The inherent technology behind...
Questions to Ask Your Programmatic Advertising Partner
Mediate.ly At just over a decade old, programmatic advertising is everywhere around us. It is no surprise this channel quickly became the way buyers deploy their digital advertising. With almost 85% of the US...
Google’s 4 Smarter Bidding Strategies are all about Conversions
Mediate.ly With more than 70% of advertisers opting for automated bidding over manual bidding, Google is unveiling new smart bidding strategies by placing more emphasis on improving the automated bidding...
Google Announced Discovery Campaigns at Marketing Live 2019
Mediate.ly Last week Google hosted Marketing Live 2019 , a big focus during the 2 day event was on creative. Google introduced a series of new features and tools in ad innovation. These new features include...
Enhancements Announced at Facebook’s F8 Conference
Mediate.ly Here are 3 that will impact your social marketing On April 30th, Facebook held F8 , their annual conference to announce their latest product changes and launches. With privacy as a top concern, CEO...