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1) Advertising Spend Programmatic advertising is no longer an up-and-coming trend for advertisers to jump on the bandwagon to compete with their competitors. The inherent technology behind...
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At just over a decade old, programmatic advertising is everywhere around us. It is no surprise this channel quickly became the way buyers deploy their digital advertising. With almost 85% of the US...
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With more than 70% of advertisers opting for automated bidding over manual bidding, Google is unveiling new smart bidding strategies by placing more emphasis on improving the automated bidding...
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Last week Google hosted Marketing Live 2019 , a big focus during the 2 day event was on creative. Google introduced a series of new features and tools in ad innovation. These new features include...
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Here are 3 that will impact your social marketing On April 30th, Facebook held F8 , their annual conference to announce their latest product changes and launches. With privacy as a top concern, CEO...