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Case Study: Connecting Prospects to Program - Enrollment Marketing to the Adult Learner
Mediate.ly University College at Washington University--now known as the School of Continuing & Professional Studies (CAPS) --has been providing continuing education and programs since it’s founding in 1931...
Creative Matters: 3 Ways Creative Affects Campaign Performance
Mediate.ly In the mighty world of programmatic advertising, marketers have the power to target and retarget groups of people based on demographics, behaviors, psychographics and website visits at their...
4 Ad Decluttering Ideas that Will Help Your Brand Stand Out
Mediate.ly While dropping off my boys up from summer camp in New England, I felt an unusual sense of peace combined with that uneasy tug of absence. Of course, saying goodbye to our teens for a couple of weeks...
Is a team day at the beach a boondoggle? Trust me, it’s not.
Mediate.ly Last Thursday we turned off our phones and dashboards to sit on the porch and talk. We shared stories of our families and our histories, from the novel – discovering an ancestor was an assassinated...
Death of the Cookie: The Good, The Bad & The Ugly
Mediate.ly The cookie isn’t quite dead…yet. But its future is in question and advertisers need to understand the implications of cookie blocking from the likes of Apple, Google and Mozilla. TripleLift recently...
Three Digital Advertising Trends for 2019
Mediate.ly 1) Advertising Spend Programmatic advertising is no longer an up-and-coming trend for advertisers to jump on the bandwagon to compete with their competitors. The inherent technology behind...