5 Things I Learned at Google Marketing Live

Nicole Taylor

Daft Punk blares as AI-generated ice cream cones and dinosaurs float across the screen. The energy of the event is palpable, even from thousands of miles away in my home office. Google Marketing Live is Google’s annual state of the union on all things “advertising”. While there were fewer major announcements than in years past, my team and I enjoyed taking vigorous notes and brainstorming ways the info shared could help us elevate strategy for our clients. Here are 5 things I learned at the event: 

  1. The search bar is so 2025. With AI Overviews leading users to search in long-tailed queries, the search bar was no longer sufficient to capture all of the information relevant to a search. Google unveiled the new intelligent search box, rolling out immediately. The search box dynamically expands to give each user enough space to describe exactly what they need.  

  1. Ask YouTube will roll out in the U.S. this summer and change social search the way AI Overviews have changed search engines. This new search feature in the YouTube platform will allow users to ask longer questions and receive content tailored to their needs. 

  1. Currently in testing at Google, Business Agent for Leads utilizes conversational AI to streamline lead qualification. The tool handles initial inquiries and captures lead data, delivering better quality, high-intent prospects to sales teams. 

  1. AI Brief is giving advertisers the control we’ve been asking for. Similar to a creative brief provided to a marketing agency, this feature in Google Ads offers a new way to guide AI Max for Search Campaigns. Advertisers are now able to provide context around messaging, search term matching, and the intended audience for a Search campaign. 

  1. Pomelli by Google Labs is a free tool that helps brands level-up by creating a unified brand book based on your website URL. The tool will then create campaign ideas and assets. It can even create studio-quality product photos instantly. 

With the rapid advancement of AI, digital marketing is evolving faster than ever. At Mediate.ly, we’re prioritizing continuous learning so that we can best support our partners in this ever-changing world, helping clients adapt, optimize, and get more from their digital marketing strategy.