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B2B Programmatic Advertising in an AI-First World: Time to Rethink Your ICP
Mediate.ly Something profound is happening in digital marketing. And B2B organizations can't afford to look away. AI isn't just a novelty layer on top of search. It's fundamentally reshaping how people learn...
5 Things I Learned at Google Marketing Live
Mediate.ly Daft Punk blares as AI-generated ice cream cones and dinosaurs float across the screen. The energy of the event is palpable, even from thousands of miles away in my home office. Google Marketing Live...
Accessibility in Programmatic: How We Solved the Alt Text Gap in The Trade Desk
Mediate.ly Bridging the Accessibility Gap in Programmatic Advertising As accessibility standards continue to evolve, especially with increasing focus on ADA alignment, marketers are being challenged to ensure...
The Open Web Advantage: Why Q4 is the Time Advertisers Should Diversify Their Media Mix
Mediate.ly The Open Web Advantage: Why Q4 is the Time Advertisers Should Diversify Their Media Mix With Q4 already underway, advertisers know what to expect: increased competition, rising CPMs, and mounting...
How Healthcare Data Can Help Fuel Marketing Growth
Mediate.ly Callis Sims, Senior Marketing Director, shares how leveraging tools like Definitive Healthcare and Populi can help healthcare organizations cut through complexity and achieve measurable results.
What to do if You Can’t Afford a Super Bowl Ad: 7 Tips for Cost-Effective Marketing Strategies
Mediate.ly VP of Growth, Andrew Perry, shares strategies for smaller advertisers to stand out in the competitive & expensive landscape of Super Bowl advertising.