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The Open Web Advantage: Why Q4 is the Time Advertisers Should Diversify Their Media Mix
Mediate.ly The Open Web Advantage: Why Q4 is the Time Advertisers Should Diversify Their Media Mix With Q4 already underway, advertisers know what to expect: increased competition, rising CPMs, and mounting...
Elevate Your Higher Ed Advertising Game with this Strategy
University Business In an article for University Business, Andrew Perry, SVP of Growth, breaks down how to turn DOOH into a strategic advantage—from geofencing and retargeting to context-aware creative that actually...
Why Contextual Keywords are Essential in Healthcare Marketing
Swaay.Health Callis Sims, Senior Marketing Manager at Mediate.ly, breaks down why this privacy-friendly, high-intent strategy belongs in your media plan.
How Healthcare Data Can Help Fuel Marketing Growth
Mediate.ly Callis Sims, Senior Marketing Director, shares how leveraging tools like Definitive Healthcare and Populi can help healthcare organizations cut through complexity and achieve measurable results.
What to do if You Can’t Afford a Super Bowl Ad: 7 Tips for Cost-Effective Marketing Strategies
Mediate.ly VP of Growth, Andrew Perry, shares strategies for smaller advertisers to stand out in the competitive & expensive landscape of Super Bowl advertising.
How AI is Changing Social Media Advertising
Mediate.ly Artificial intelligence (AI) tools have increasingly transformed the landscape of social media advertising by enabling highly targeted and personalized campaigns to maximize performance. These tools...