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Will Server-side Tagging Fulfill the Cookie Data Hole?
Mediate.ly For years now, there have been rumors, worries, and talk about web browser cookies vanishing leaving us digital marketers with no means of tracking customers and website visitors on our client’s sites...
What Does Our "New Normal" Advertising Look Like During the Coronavirus?
Mediate.ly It’s been about a week since the President declared a national emergency for the coronavirus. The situation is changing each day and how it is affecting our business, friend and family interactions...
Video Advertising Effective at Driving Your Conversions?
Mediate.ly For a programmatic campaign that generates an impactful ROAS, your business goals and media strategy first should be clearly defined. This will impact creative development, attribution and performance...
Creative Matters: 3 Ways Creative Affects Campaign Performance
Mediate.ly In the mighty world of programmatic advertising, marketers have the power to target and retarget groups of people based on demographics, behaviors, psychographics and website visits at their...
4 Ad Decluttering Ideas that Will Help Your Brand Stand Out
Mediate.ly While dropping off my boys up from summer camp in New England, I felt an unusual sense of peace combined with that uneasy tug of absence. Of course, saying goodbye to our teens for a couple of weeks...
Death of the Cookie: The Good, The Bad & The Ugly
Mediate.ly The cookie isn’t quite dead…yet. But its future is in question and advertisers need to understand the implications of cookie blocking from the likes of Apple, Google and Mozilla. TripleLift recently...