Paid Media Solutions for B2C Brands

Consumers are smart and discerning. Your media mix needs to be the same. As masters of shifting consumer behaviors, retail dynamics, and CPG trends, our team crafts engaging, effective, and bespoke media strategies that serve snackable content to time-starved consumers. We do deployment differently, leveraging cross-channel media activations, first-party data insights, and advanced targeting strategies to ensure your brand stays ahead of the curve. Our progressive thinking sets us, and you, apart. Invest in success with a partner that consistently drives it. The shopportunities are endless, and with Mediate.ly, you won’t just compete; you’ll dominate.

What Is B2C Paid Media?

B2C paid media encompasses advertising strategies aimed at connecting brands directly with consumers. Unlike B2B marketing, which typically targets decision-makers within organizations, B2C media campaigns focus on meeting the consumer where they are, creating engagement and brand awareness, and converting consumers at scale.

Today’s media landscape is fragmented. Consumer attention is stretched across multiple devices, platforms, and content types. A strong B2C paid media approach empowers your brand to be seen by the right people at the right time. This is done through high-impact ad placements across CTV, digital, social, and traditional media channels.

Common Challenges in B2C Marketing

If any of these challenges sound familiar, you're not alone. Navigating the complexities of B2C paid media requires a data-driven approach to ensure your brand reaches the right consumers without wasted spend. That’s where we come in.

Low ROI from Paid Media

Campaigns aren’t converting or generating the revenue needed, making it hard to justify ongoing investment.

Scattered Audience, Scattered Strategy

Your audience lives across multiple platforms, but there’s no unified plan to reach them effectively.

Unbalanced Media Mix

Struggling to allocate budget across CTV, digital, social, and traditional channels for optimal performance.

Brand Lost in the Noise

Rising competition is drowning out your messaging, making it tough to drive awareness and engagement.

Missing Data and Attribution

Without the right insights and models, it’s nearly impossible to measure what’s working—or what’s not.

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Who Needs B2C Paid Media Solutions?

Any brand looking to increase visibility, drive consumer action, and maximize marketing efficiency can benefit from B2C paid media solutions. Our expertise spans a wide range of industries, including:

  • Consumer Packaged Goods (CPG) – Connect with shoppers through high-impact digital, retail media, and in-store placements to increase brand preference and sales.
  • Retail & E-commerce – Use data-driven programmatic advertising, paid search, and social media to increase online and in-store conversions.
  • Entertainment & Streaming – Engage audiences with connected TV, OTT, and digital video ads that drive subscriptions and viewership.
  • Food & Beverage – Target consumers where they browse, shop, and dine using location-based targeting, native advertising, and digital out-of-home (DOOH) solutions.
  • Travel & Hospitality – Use dynamic ad sequencing, retargeting, and geo-based campaigns to increase bookings and brand loyalty.

Why Leading Consumer Brands Trust Mediate.ly

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Cross-Device Advertising for Seamless Brand Engagement

Your audience doesn’t consume media in a vacuum, and neither should your brand. Our cross-device advertising solutions unify messaging across mobile, desktop, CTV, streaming platforms, and digital out-of-home (DOOH) placements for a seamless brand experience

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Data-Driven Strategies for Scalable Growth

We don’t just buy media—we engineer it. By blending audience insights, predictive analytics, and performance metrics, we build hyper-targeted media strategies that drive impressions and deliver real ROI. 

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Omnichannel Media Activation for Maximum Impact

Your brand deserves more than a one-size-fits-all approach. Our omnichannel media solutions integrate programmatic, native, social, video, streaming audio, and more to maximize reach and engagement. We help convert audiences into lifelong customers.

Want expertise, efficiency, engagement, and effectiveness?

Find out why some of the top brands trust Mediate.ly to deliver results.

Paid Media Capabilities

Harness the power of smart TV and OTT advertising to boost your brand engagement and drive customer acquisition. Mediate.ly leverages advertising opportunities across major streaming platforms like Hulu, Pluto, Sling, Peacock, and The Roku Channel, ensuring maximum exposure and tangible results for your consumer product offerings. 

Engage your target customers through impactful online video advertising. Our data-driven strategies maximize brand exposure and drive customer engagement on mobile, tablet, and laptop devices, creating a lasting impact. 

Elevate your brand's product's value by leveraging Mediate.ly's native ad partnership with TripleLift. We create engaging content experiences that captivate your target audience and drive meaningful interactions with your brand. 

Extend your brand message to a vast or precisely targeted audience through audio advertising on leading radio sites, podcasts, and platforms like Triton, Audacy, and Spotify. Seamlessly align your brand with popular content that resonates with your ideal customers. 

Amplify your brand message through innovative digital OOH campaigns, including dynamic billboards, captivating gym TV screens, eye-catching mall kiosks, and strategically placed retail Point-of-Sale (POS) screens. Augment your reach and product placement that resonate with your target audience through exposed mobile devices, ensuring efficient and effective market targeting. 

Leverage the enduring power of print media to reach a wider, inclusive audience and boost brand awareness for your consumer products. Mediate.ly employs targeted distribution strategies to ensure your message reaches the right audience, maximizing the impact of your advertising initiatives. 

We serve your ads on better inventory by consolidating publishers and vendors through Mediate.ly's curated list of Private Marketplace deals. Tap into high-impact display banner inventory on renowned platforms like Hearst RON, CNN, or Fox Sports to effectively reach your target audience and achieve exceptional results. 

Connect with a broad audience of potential customers and their influencers through impactful and timely TV advertising. Our partnerships with established television networks and interconnects guarantee optimal reach and minimal wastage, driving brand recognition and customer engagement for your products. 

Elevate your brand message through persuasive broadcast radio advertising. Mediate.ly's station and network relationships ensure your message effectively promotes your consumer products and expertise to a broader audience. 

Targeting Capabilities

Uncover the untapped potential of your first-party data and leverage precise CRM targeting to revolutionize your consumer media strategy. Experience unparalleled personalization, laser-focused targeting, and remarkable ROI. Safeguard data privacy and compliance while establishing yourself as a leader in your industry. Embrace exponential growth and relentless success in a rapidly evolving consumer landscape. 

With the deprecation of the cookie, our intelligent contextual targeting solution empowers your consumer brand to deliver precise ads to the right audience, precisely where they consume brand-relevant content. Users enjoy heightened engagement and impactful messaging, resulting in an exceptional return on investment for your consumer brand. 

Effectively communicate your brand story and captivate your consumer audience with a carefully choreographed sequence of ads. Sequential advertising allows for a strategically coherent narrative flow, enticing users to embark on a digital journey with your consumer brand. Witness amplified engagement and forge deeper connections. 

Our strategic partnership with LiveRamp taps into the potency of deterministic third-party data targeting in consumer marketing. Rely on our unparalleled expertise, strategic insights, and extensive network of trusted data partners to ensure measurable outcomes and an elevated human experience in the consumer sector. 

Free Media Consumption Analysis

Want to drive high-quality leads to your institution? Learn how to effectively reach your target audience and improve your media mix.

Results

We deliver impressive KPI numbers for top brands across several industries. Our research and approach help ensure our clients' marketing has the maximum effectiveness and drives impactful business results.

Middlesex Health View Work
Award-winning commercial results in 22M digital impressions
Stanley Black & Decker View Work
Omni-channel campaign delivers 8,465 recruitment applications
AAA Insurance View Work
Ad campaign drives 31 point increase in shopping consideration